
L'AURA NOIRE
A crown isn't always made of gold. Sometimes, it’s made of silence. This campaign frames TAJI not as a perfume, but as the invisible armor of a woman who answers to no one.
Afro-Noir Luxury
A crown isn't always made of gold. Sometimes, it’s made of silence. This campaign frames TAJI not as a perfume, but as the invisible armor of a woman who answers to no one.
Afro-Noir Luxury
Capturing the resilience of tradition in a digital age. This image anchors the Echoes of Heritage campaign, celebrating the intricate artistry of African weaving techniques through a high-fashion lens. By elevating everyday artifacts to the status of a crown, we honor the silent strength of the matriarchs who have woven the fabric of our culture for generations.
Heritage & Design